A great way to increase your blog’s search engine friendliness is to customize your permalink structure. This is extremely simple to do and ideally should be done as soon as you set up your blog, before people start linking to it. However, the good news is that the old “ugly” links will still work (and [...]

Not long ago a client asked me what was the biggest mistake people make when setting up a blog. At the time I didn’t really have an answer, but having thought about it, the answer is true for any web site. The one mistake I have seen clients make repeatedly is not having a plan [...]

If you have any sort of web site at all, you need to create a Google Webmaster Tools account at http://www.google.com/webmasters/tools This is where you can verify and submit your site to Google, and get all sorts of information about your site, as well as participate in advertising & keyword programs, and (if necessary) get [...]

When I mention to friends that I have been working on a lot of blogs lately, they frequently ask me why anyone would want a blog. This is often followed by a question about whether or not it’s all just stream of consciousness nonsense that there is no reason to care about. My answer to [...]