Latest Publications

WordPress CMS – User Access Levels

The more I use WordPress the more I like it.

Recently I’ve been asked to do two web sites that have multiple access levels. One is for a graphic designer who wants a public site as well as things only her clients can see and things only her employees can see. The other is a private club that wants to give a very small amount of information to the public, and also wants separate access to information for two levels of membership. In both cases I used WordPress.

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Facebook Ads using YOUR name & picture – WTF?

Today while logged into Facebook I looked in the upper right coner of my screen, and saw the word Advertisement. Not much of a surprise except for the fact that the ad below had my friend Jessica’s full name and photo, and pointed out that she had recently joined a certain FB group.

I saw her tonight and asked her about it. She didn’t seem to know that her name and photo were being used in ads on Facebook. Strange, right?

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SEO Google Search Ranking Optimization Tips – Titles and Title Tags

Here is a Google SEO optimization technique that anyone can employ on just about any web page.  In a nutshell, write better titles and title tags.

Static web pages generally have a <title> tag in the <head> section of the document, and in many dynamically generated sites (blogs, ecommerce, etc.) the page’s Title tag is the same as the on-page title of the page, post, product, etc.

Search engines read up to 255 characters of the page title, but they weigh the relevance of those words based on the assumption that the most important word in the title is the very first word, and the importance of each subsequent word drops accordingly.

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SEO – Avoiding Duplicates with Canonical URL Tags

You may have seen my article about the Ultimate Noindex Nofollow tool for WordPress, but avoiding duplicate content can help the search engine ranking of any web site, including static sites.

Recently, Yahoo!, Live, and Google all agreed to support Canonical URL Tags. You put a line of code into the head section of your document like the one below:

<link rel="canonical" href="http://www.johnnasta.com/blog" />

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WordPress SEO Plugin – The Ultimate Noindex Nofollow Tool

Now that my blog has been up a few weeks I feel like I finally have some time to start thinking about SEO (Search Engine Optimization).

Today I’m checking out The Ultimate Noindex Nofollow Tool plugin by Jonathan Kemp.

This plugin allows you to add “noindex” and “nofollow” tags to your WordPress blog pages.

Right now some of you are thinking “Great! Why?”.

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