SEO Google Search Ranking Optimization Tips – Titles and Title Tags
Here is a Google SEO optimization technique that anyone can employ on just about any web page. In a nutshell, write better titles and title tags.
Static web pages generally have a <title> tag in the <head> section of the document, and in many dynamically generated sites (blogs, ecommerce, etc.) the page’s Title tag is the same as the on-page title of the page, post, product, etc.
Search engines read up to 255 characters of the page title, but they weigh the relevance of those words based on the assumption that the most important word in the title is the very first word, and the importance of each subsequent word drops accordingly.
That’s why the first word of the title of this article is SEO. That is the single term that I thought people who might click on this article might be searching for. It is followed accordingly with what I felt were important keywords, and written in the exact order somebody might type those words (exact matches score higher). It’s no accident that the title of this article reads exactly the way it does. I want people to find it!
The search engines will also rank your site more favorably if your meta tags (keywords, description, title, etc.) are different for every page and tailored to the content of the page. Very common mistakes include giving every page the same title, no title, or having the first handful of words of every title the same.
Also, bear in mind that if you use a plural or longer form of a word, it will come up in search results for shorter forms of the word (e.g. use Lawyers instead of Law, etc.).
So, if you are a lawyer named John Smith who specializes in divorces and custody matters, you might want to have a page with a title like “Divorces Child Custody Family Lawyers Attorneys John Smith” rather than “John Smith Attorney at Law specializes in civil matters including divorce and child custody” because you want the most important buzz words, especially those that differentiate that page from the other pages on your site, at the front of your title.
Keywords and Descriptions also come into play and I will discuss those separately, but as you can see SEO begins when you write the first piece of content for your web site.
This article copyright © John Nasta 2009 – All Rights Reserved
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Thanks for the tips!!
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